Mainwaring's Famous Quotes & Sayings

100 Mainwaring's Famous Sayings, Quotes and Quotation.

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The currency of universal values make brands innately sharable.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The currency of universal values make brands innately sharable.
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new
CHAPTER XLII MR. MAINWARING'S LITTLE DINNERAnthony Trollope Mainwaring's Sayings By Anthony Trollope: CHAPTER XLII MR. MAINWARING'S LITTLE DINNER
Is it a particularly British trait to so utterly adore truly appalling men, from Tony Hancock through to Steptoe and Alf Garnett, Captain Mainwaring, Rigsby, Del Boy, Victor Meldrew and on to David Brent from The Office. The most deeply adored characters are all simply vile.A.A. Gill Mainwaring's Sayings By A.A. Gill: Is it a particularly British trait to so utterly adore truly appalling men, from Tony
And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: And if you look at the reality in the United States, where you have more
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Consumers around the world are more aware of the multiple global crises we face than
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Too many brands treat social media as a one way, broadcast channel, rather than a
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Without question, CEOs, executives and employees in companies in the United States and around the
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Social media companies must combine their mastery of the latest in real-time, location based or
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Brands must be very specific in their choice of social media platforms through which to
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: For a truly effective social campaign, a brand needs to embrace the first principles of
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Some critics have challenged what the return on investment is for engagement in social media.
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Brands are facing a new competitive landscape in which self-definition, core values and purpose will
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The question remains: which brands will commit to creating a private sector pillar of social
How well you tell your story determines how well your customers tell your story.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: How well you tell your story determines how well your customers tell your story.
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The most potentially transformative impact of social media is its ability to encourage brands to
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The advent of Google+ and the emergence of the personalized web means this is more
The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The simple act of saying 'thank you' is a demonstration of gratitude in response to
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: In the coming years, if not sooner, social media will become a powerful tool that
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The way customers relate to brands and how profit is generated has changed so dramatically
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: In today's social business marketplace Facebook is one of the best places for nonprofits to
When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: When thinking through who to bring together to generate new ideas, it is more effective
Consumers want a better world, not just better widgets.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Consumers want a better world, not just better widgets.
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: It is a truly powerful phenomenon when a brand makes a stand for what it
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The social business marketplace is effectively forcing brands to engage with consumers on the basis
Seems like everything people oughta know they just don't want to hear. I guess that's the big trouble with the world.Daniel Mainwaring Mainwaring's Sayings By Daniel Mainwaring: Seems like everything people oughta know they just don't want to hear. I guess that's
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders
Technology is teaching us to be human again.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Technology is teaching us to be human again.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: If a brand genuinely wants to make a social contribution, it should start with who
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: In fact, I believe the first companies that make an effort to develop an authentic,
There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: There is an overwhelming amount of information available to us all on the web each
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: By linking with friends and ultimately strangers and building those relationships, social media is reweaving
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: More brands are waking up to their social responsibility and doing good work through cause
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: How much do you as a consumer value a positive experience with a brand or
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Through their own actions, customers can hold companies responsible to higher standards of social responsibility.
Make the customer the hero of your brand's story.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Make the customer the hero of your brand's story.
Brands must become architects of community.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Brands must become architects of community.
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Perhaps the most powerful lesson other brands can learn from Nike is the need to
There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: There are many individuals, companies and even countries operating in what I call a 'me
The false separation between living and giving must end.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The false separation between living and giving must end.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: In the social business marketplace, brands that hope to build loyal and growing communities do
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: What is sure is that technological change is accelerating in all directions and, like children
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: We need to develop and disseminate an entirely new paradigm and practice of collaboration that
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Companies, to date, have often used the excuse that they are only beholden to their
Social media is not about the exploitation of technology but service to community.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Social media is not about the exploitation of technology but service to community.
The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The United States is at a critical juncture in time. Our government is riddled with
Work with your competitors when the interest of the community and planet are at stake.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Work with your competitors when the interest of the community and planet are at stake.
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Integrate purpose into your for-profit business model through a long term commitment to a cause
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Companies and their brands need to reach out and speak directly to consumers, to honor
Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Corporate America cannot afford to remain silent or passive about the downward spiral we are
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Brands are faced with the daily challenge of massively scaling their outreach in order to
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Ensure your employees understand what your brand stands for so they can be your first
If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: There's an adage that is an apt description of the new dynamic at work between
Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media).Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Radical transparency has an enormous impact on our personal lives. We can no longer share
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The companies that make meaningful contributions while also listening to the voices of others are
Love, desire, ambition, faith. Without them life's so simple, believe me.Daniel Mainwaring Mainwaring's Sayings By Daniel Mainwaring: Love, desire, ambition, faith. Without them life's so simple, believe me.
only Miss Mainwaring; who, coming to town, and putting herself to an expense in clothes which impoverished her for two years, on purpose to secure him, was defrauded of her due by a woman ten years older than herself.Jane Austen Mainwaring's Sayings By Jane Austen: only Miss Mainwaring; who, coming to town, and putting herself to an expense in clothes
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: When something works for you or another brand, ask yourself, 'Why?' Then don't copy it
A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: A world in which government is burdened by historic debt, philanthropy has limited resources, and
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Perhaps the most effective way to describe the approach a brand must take is to
Social media is not an end in itself. It's just another tool to reach people.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Social media is not an end in itself. It's just another tool to reach people.
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Since most corporate competitors have the same problems with sustainability and social reputation, it's worth
Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Corporations often partner with government after natural disasters, as many companies did in the aftermath
Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: It is time for corporate America to become 'the third pillar' of social change in
Business practices and how we treat the planet are also in desperate need of re-humanization.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Business practices and how we treat the planet are also in desperate need of re-humanization.
With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: With the never-ending stream of new social technologies, apps and platforms rolling out every day,
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: As more people use social media to tell the story of the future, the wants
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Consumers now have a voice. And the fact that consumers can be creators, producers and
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Refuse to accept the belief that your professional relevance, career success or financial security turns
Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: As a speaker, business leader or marketer of any type, the onus is now on
The mind is a strange and wonderful thing. I'm not sure it'll ever be able to figure itself out. Everything else maybe, from the atom to the universe, everything except itself.Daniel Mainwaring Mainwaring's Sayings By Daniel Mainwaring: The mind is a strange and wonderful thing. I'm not sure it'll ever be able
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Let's hope brands recognize that the true power of this technology is not its reach
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: More and more companies are reaching out to their suppliers and contractors to work jointly
...life makes ugly faces at us sometimes, I know.Edith Wharton Mainwaring's Sayings By Edith Wharton: ...life makes ugly faces at us sometimes, I know.
Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Often motivated by a desire to maintain the existing status quo, sloth almost cost the
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: As we approach each of the great social challenges of our time we must acknowledge
I want to love and be loved ... I don't want a world without love or grief or beauty. I'd rather die.Daniel Mainwaring Mainwaring's Sayings By Daniel Mainwaring: I want to love and be loved ... I don't want a world without love
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Ultimately, it's possible that social media platforms will be designed as templates that the users
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The launch of Google+ apps sends a powerful signal - the personalized web has begun.
As we all know, lasting relationships can't be rushed.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: As we all know, lasting relationships can't be rushed.
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: One of the greatest challenges companies face in adjusting to the impact of social media,
Millions of people are falling out of the middle class into the ranks of the poor.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Millions of people are falling out of the middle class into the ranks of the
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: What today's business reality makes clear is that brands cannot survive in a society that
You know, a dame with a rod is like a guy with a knitting needle.Daniel Mainwaring Mainwaring's Sayings By Daniel Mainwaring: You know, a dame with a rod is like a guy with a knitting needle.
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Social media demands a lot of us on top of our already demanding lives. So
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Define what your brand stands for, its core values and tone of voice, and then
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Concerned consumers are realizing that they can use social media to organize themselves around shared
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: There is a growing awareness among brands that in order to participate in conversations that
Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: The most impactful way consumers can assert their power is to become mindful shoppers, giving
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They
Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.Simon Mainwaring Mainwaring's Sayings By Simon Mainwaring: Brands must have a point of view on that purposeful engagement, whether it's directed towards